ever business man wants the prospect,but it is depend on 
the product cost.because some time the sales of product is 
effected by the product cost.if the product cost is high 
the sales of the product is decreased.some times it is 
propotinal to the cost.some times it is indirect propotinal 
to thecost.

its important to understand the question first

It is how we are going to convince our customers about the price of the product that we are selling

it is quite clear that a high price i associated to products that are either high in terms of their quality or are associated with luxury. 

so if we want to convince our customers as to why we have priced the product as high as ours .. we will do it by attaching some emotional and status points with the product

like for eg: Our product is among the Top most brands which will enahnce your image in the society

the brand promises a high quality and alo gives you certain guarantees which you won't get with any other brand