as if a manager is asking about to increase the sales,
first of all we should display the product in such way that
the customer should attract there, and at the same time by
seeing the margin of the product we should give combo
offers for special price to increase our average ticket
we can distribute the pamplets in near localities to visit
for our promotional activities.and main thing there should
be a proper guider to explain about the offers.
The way sales can be increased is n number of ways.you
ought to have micro analysis of territory and every
beat.which will help you in catching pulse of business in
your territory and once pulse is in your hand you can
achive any thing you want.
In some case comany fails to spend more money in promotion
and advertisement.At that time wall painting will be
cheaper and attract customers eyes.We have to target 1st
those dealers or stockist according to covered by areas who
already have indulge other FMCG products bcoz he has good
repo in market and have more contacts will be helpfull to
enter in the market.
It will be applicable for those companies who newly enterd
First of all we need to check the proper coverage. Also
need to find out the uncovered outlet who can interest to
keep the stock but due to some reason distributor salesman
not covered. One thing is very important if u want increase
the sales distribution and visibility is must that outlet
if product avaibility in the then visible that product in
good looking for attracting the consumer.and POSM also
supportive for increase the sales.
There are few factor which can influence the FMCG sales in
a city or even in Country...These are...
1. Increase your reach
2. Motivate your sales force
3. Extra focus required for the high end retailer/dealer
4. SWOT analysis of you brand vs Competition brand
5. Promotion plays a greater role...
6. Brand promotion for Brand awareness in city such as any
7. Educate customers
8. Visibility of your brand
9. Availability of the stocks
10.Incetivise Distributor/Dealer/Sales Man
11.Any small sceme for the retailer if he sales double of
your product vs 3 months moving average
1.increase coverage of outlets
2.placment of all skus in outlet
3.increase availability and reachability of products
4.give schemes and qps, slabs, for increasing sales
5.Ensure the take back, expiry policy
6.give incentive to the sales people
for increasing sales of FMCG we must check our distribution
channel are they able to cover whole market or not
according to that we shold work on that.
and if we r going to launch any new product in our product
line then we must do promotion basically we can promote
our product through traders or through customer one more
thing is more important that we must do advertising along
with promotion then customer became aware about our product
and and schemes.
and aslo check which areas we are covering try to cover
those areas where our products are not available.
Hi, i am aabir,pursuing pgdm from institute of management
bhubaneswar,i got 62.50%of 1st yr of pgdm.but from school
level to graduation my number of percentage is not good.but
another sides i have 4yrs experience from different secto
like tata indicom,idbi bank,standard chartered finance
ltd,deautsche bank,nd also aviva life insurance co.i have
completed my graduation in 2003 after that i was working in
differernt organization which i have mentioned before,and
after that i am doing pgdm regular course.now my question
is ,will i get a good job or not?(during my service time i
have achieved different prizes due to achieve my target)?
I have to sell a women cosmetic like face cream.Now problem
is that many cosmetics are already in market.So when there
are well establish players in market how can sell this
product.The cream is very good in quality but the company
has not enough money to go for advertisement through
media.Now how to sell this beauty cream and make market
among establish players.Also tell me one good reason why
female will opt for this cream when many well known brands