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 Business Administration interview questions  Business Administration Interview Questions (413)
 Marketing Sales interview questions  Marketing Sales Interview Questions (878)
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 Business Management AllOther interview questions  Business Management AllOther Interview Questions (364)
Question
HOW A COMPANY CAN ESYABLISH IT'S NEW BRAND?
 Question Submitted By :: Marketing-Sales
I also faced this Question!!     Answer Posted By  
 
Answer
# 1
IF THE COMPANY IS KNOWN THEN IT IS NOT SO DIFFICULT. FOR
INSTACE RELIANCE COMPANY.. THEY DIVERSIFIED THEIR BUSINESS
IN MANY STREAMS - PERTROLEM TO RELIANCE FOOD FRESH & IN
FOOT PRINTS. THEIR COMPANY NAME WITH PROMOTIONAL ACTIVITY
IS ENOUGH TO MAKE IT BRAND.BT IF COMPANY IS NEW THEY HAVE
TO TAKE CARE IN MANY WAYS- LIKE COMPETITORS AND THEIR
COMPETITIVE ADVANTAGE..COMPANY HAS TO GO FOR AGGRASIVE
MARKETING.. MAKING FULL USE OF MARKETING MIX.. DOING
PROMOTIONAL ACTIVITY AND AT SAME TIME TAKING CARE OF ALL
THE P'S & A'S (AFFORDABILITY,ACCESIBILITY ETC.)IN
MARKETING. PROVIDE QUALITY& QUANITITY TO CONSUMER WHICH IS
PROMISED. ALL THIS EFFORT WILL HELP TO MAKE A BRAND KNOWN
AND AT - TOP OF THE MIND.
 
Is This Answer Correct ?    13 Yes 3 No
Madhavi Sharma
 
Answer
# 2
i think it is difficult for any company to establish its
new brand because people dont know about their pros.
a new brand can be established with the help of promotional
activities so that people came to know this product
importance. a proper strategy can be helpful also. so i say
advertisement, proper promotional activities and very good
share of retailers can established our new brand. blue
chips companies can take advantage of their positioning.
but it not means new companies can not establish their
brand
 
Is This Answer Correct ?    9 Yes 2 No
Amit Jolly
 
 
 
Answer
# 3
It would not so difficult to establish a new brand if proper
research & planning is done. For this you will have to
carefully analyze the positioning of your competitor. If
they have got a strong positioning then your USP will be
very important to gain competitive advantage. If not then
importance on 4p's will do the act.
 
Is This Answer Correct ?    3 Yes 0 No
Ashok Kumar Senapati
 
Answer
# 4
for launching new products it is nacesery for company to do
a business research by this company can know the real demond
for the new brand after that advartsment,promotional
activity 4 P,s are also nasesery 4 positioning the product
in customer mind which will give a competitive advantage in
market
 
Is This Answer Correct ?    2 Yes 0 No
Rishikesh-- Singhrishikesh3@gm
 
Answer
# 5
It is so difficult to establish a new brand in the market
in between existing companies. because they already have a
competative advantage. If a new company want to establish a
new brand then first of all it has to analyse whole the
market to understand that what are the needs of consumers
how many copetitors in the market and what strategies they
are using. then it has to develop som new ideas regarding
product. set its marketing mix, create a suitable strategy,
technology, location, target marketing, positioning, budget
etc.
 
Is This Answer Correct ?    2 Yes 1 No
Brijesh Vijayvergiya
 
Answer
# 6
yes all the above answer are riight a new company has to
face to many problem to established a new brand
 
Is This Answer Correct ?    0 Yes 0 No
Jesh Shekhawat
 
Answer
# 7
YOU SHOULD HAVE A REPUTED BRAND AMBASSADOR TO PROMOTE THE PRODUCT, REST CARE SHOULD BE TAKEN BY THE MARKETING,SALES AND DISTRIBUTION TEAM ALSO THE CUSTOMER CARE DEPT. 
Is This Answer Correct ?    0 Yes 0 No
Rahul Rc
 
Answer
# 8
BRANDING IS A GOOD STRATEGY TO HAVE A PRODUCT & THE FIRM AN
IDENTITY.IT CAN BE DONE THROUGH EFFECTIVE MARKET STUDY &
ANALYSIS OF THE COMPETITORS STRATEGIES & THEIR POSITION.IT
IS AN HARD WORK BECAUSE IN THE MARKET THERE ARE MANY
PRODUCTS & FIRMS WITH A STRONG BASE.SO FOR BUILDING A NEW
BRAND WE HAVE OVERCOME THE COMPETITORS AND SATISFY THE
CONSUMERS.SO THAT WE CAN DEVELOP AND ESTABLISH IN THE MARKET
STRONGLY.
 
Is This Answer Correct ?    0 Yes 1 No
Sabin.k
 
Answer
# 9
when a company provides such products which are designed
around us(consumer),easy to experience and advanced in
technology,then it can surely create its brand.
 
Is This Answer Correct ?    0 Yes 10 No
Jitender Singh
 
Answer
# 10
by making and old brand super successful it will help the
company in launching a new product.
 
Is This Answer Correct ?    0 Yes 11 No
Yasmin Fatma
 

 
 
 
Other Marketing Sales Interview Questions
 
  Question Asked @ Answers
 
what kind of changes you find in yourself after completing your MBA? Hindware 5
WHAT IS YOUR OBJECTIVE Reliance 12
Why our company hiyer you? Gati 7
What specific strengths do you lend to this position?   2
how can you sell a computer to an illiterate person?how will you convincw him? ICICI 14
I want to know about the marketing aptitude topic which i have to prepare for federal Bank probationary Exam.I want to know how i prepare it and from where i get the sufficient study material for exam. Federal-Bank 5
what is expectation about salary? Pepsi 3
what is the difference between the guarantee and warantee period? Wipro 3
I am an BBA student, can you please tell me what all major tasks is included in market planning of a company? for example take example of NIRMA. Idea 2
how our company help you to fulfill your career objectives? Reliance 4
customer is always right? why? Convergys 2
how to sell the product into new customer FMCG 16
 
For more Marketing Sales Interview Questions Click Here 
 
 
 
 
 


   
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