the major problem here will be deciding upon the target market.ones the target market is identified then we have to target this audience and create brand awareness.this can be done by using marketing mix
product- placing yr product in par with competitors,adding differentiation 
Price- either go for cost leadership approach else a price that keeps u in market
place- deciding upon the distribution channels etc
promotion- major tool for brand awareness use all 6 tools of communication if u can afford.position yr product

I will create promotions such as discounts, buy one take 1
or even free taste/use.  I will also tie up with the
organizations who conducts seminars and training to the
target people

i will explain about the benefits and special features of 
the product to the customer...i will compare the 
advantages, featurews ,uses of the product to other company 
products....and i will explian offers and some uses of that 
product and warranties....

i ll 1stlook after a better price for it and excellent way
to advertise it in such a way tat d costumers can understand
benefits of my products