positive thinking .....  always gives energy to all the 
people those who r in business .   
and also u must have patience to work on cold call . a cold 
may be an effective one or dead. but we have to try for it 
to make effective one with our communication and other 
related information. at any time don't loose confidence and 
attention on call...

OBJECTIVE OF THE STUDY
	
	My primary objective is that “A Study on customer 
of Videocon in cuttack” and other secondary objectives are 
following:-
•	To know the preference level of customer towards 
the brand Videocon   Consumer Electronics and Home 
Appliances.
•	To know the factors which affect the brand image?
•	To know the opinion of people regarding shopping of 
Consumer Electronics and Home Appliances.
•	To find out the market share of Videocon.
•	 To learn the pricing strategies of different 
Videocon’s consumer electronics and the pre-delivery and 
the post-delivery procedures.

•	To generate Promotion tool is very important as it 
educates the consumers about the product and its features. 
These promotion activities were done on the local level 
i.e. not from advertising in the media. These were done in 
the city itself and within the surrounding areas of the 
showroom.