Love for reading and writing.
Books are the best ever friends I have, right from my 
childhood. Wanted to have an impact on the society, the way 
they think, thru my writing.

This burning desire continue to attract me to this industry

Advertising is the easiest way to reach the people.And I
strongly believe that, this is the one of many ways to bring
the change, the change we want to see in our society in
ethical way.
Ads ,based on cultural values,it is not only promoting the
products want to sell but also presenting them in the form
of values-based in few minutes of broadcasting, or in few
lines of text.