MARKETING:

           MARKETING IS THE PROCESS CREATING AWARENESS TO 
THE CUSTOMERS BY IDENTIFYING THEIR NEEDS AND WANTS WAT THEY 
WANT EXACTLY.

THEIR ARE 4 Ps INVOLVED IN MARKETING

4 Ps:

     PRODUCT
     PLACE
     PROMOTION
     PRICE
     PEOPLE(ADDED)

marketing is nothing but manufacturer to end user 
activities are involved.just like 
manufacturing,buying,selling,assempling,packaging, and 
warehousing also included.that is consists of whole.

sales is entirely different bcoz of it will be come from  
promotional activities.

marketing is long term prosses and sales is short term 
process.

marketing is the bussiness activity which governs and 
direct the flow of goods from the manufacturer to consumer.

but sales is also a business activity which start from the 
product.

In the marketing the organization will make profit through 
the coustomer satisfaction and in the selling the 
organization will make profit through the higher sales 
volume.

In the marketing the customers are treated as main object 
but in the selling tne customers are treated as last link 
in the chain.

marketing involves the things like advertisment,sales 
promotion, but in the selling these things are not required.

(a)Selling focuses on the seller whereas marketing on the
needs of the buyer
(b)Selling is preoccupied with the seller’s need to convert
his product into cash, whereas marketing with the idea of 
satisfying the needs of the customers by means of the
product  and the whole cluster of things associated with
creating, delivering and finally consuming it.