niche marketing is the identification of the customer in
between the segments having slight diffrent needs from the
rest of the consumers of the diffrent segments.
Niche marketing today means targeting, communicating with,
selling, and obtaining feedback on the heaviest users of
your business's products or services.
niche market is defined by 3 basic parameters
1) limited market size
2) uniqueness of the product being offered
3) higher profitability or premium pricing