space selling-selling a space in the mind of the customer.
this is done through various media.the media acts as a
bridge between the brands and their target group of
customers and the target comunication.the media can be
virtual,electronic,OOH,or even inside retail outlets.
wherever the target customer treads there he creates a
media.Space selling is actually a concept selling the
concept aims at building a lasting relationship of the
brand ,the customer and the medium itself.
sapce selling,basicaaly refers to the selling of space
through differnt media houses i.e. print media,electronic
media,radio,internet and so on.
for examle:- when an ad comes is a newspaper its required
certain space in it,in this marketer or advertiser sells
the space of the newpapaer or magazine to their respective
clients,however in behalf of that clients pay a amount
which is decided by the media house acording to the size of
similarly in electronic media also space sellig is done but
in the differnt form here SPACE refers to a certain time
limit in which advertisement is telecast,accordingly in
RADIO also slots are sold.
Generally , space selling is one type of advertisement in
the web market or media. As far as B2B Certain , Space
selling is one form of revenue generator for them. For B2B
portal , they provide some space having defined size to make
advt for different suppliers. their rates also defer as per
pages. so simply space selling is to sell your web space and
get revenue for that.
Space selling is the selling of space in a particular media like News paper,Internet,Television.where company can advertise thee product promotion and information with latest information. Media charging the rate according to area required by the company.
I face this question in interview 1) suppose If we have one
product with 51% discount & we will sell the same product
to customer with 50% discount means how much our profit I
told 1 % but interview panel guy told 2 % .how its possible?