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Question
What is the depth&width of distribution?
 Question Submitted By :: Sandeep
I also faced this Question!!     Rank Answer Posted By  
 
  Re: What is the depth&width of distribution?
Answer
# 1
depth : number of intermediaries between manufacturer and
customer. for eg: manuf-> distributer-> customer is a level-
1 distribution scenario with depth=1; manuf-> wholesaler-
>distributer->customer is a level 2 with depth=2.

width/breadth =intensity and assorment of channels that one
has to make the product available to the customer. It could
be intensive, selective or exclusive



Read more:
http://wiki.answers.com/Q/What_do_you_mean_by_width_and_dept
h_of_distribution#ixzz1lxOcYI8D
 
Is This Answer Correct ?    3 Yes 2 No
Gaurav Gaur
 
  Re: What is the depth&width of distribution?
Answer
# 2
Depth of the distribution is selling the particular Products in Huge Quantities in a single outlet, Width of the distribution is selling the particular products in minimum placements in Huge Number of outlets ie., increasing coverage 
Is This Answer Correct ?    1 Yes 0 No
Gopalakrishnan
 
 
 

 
 
 
Other Marketing Sales Interview Questions
 
  Question Asked @ Answers
 
1-what is difference between sales and marketing Coca-Cola 6
what are the 7P's and 9R's of marketing Idbi-Bank 6
why you are joined in the marketing? Abbott 2
If there isnít demand of product what youíll do and what step youíll going to take? HP 11
what is the meaning of blue chip companies?   1
As a sales professional, what do you see as your primary and secondary roles within a company?   5
what is marketing ? Chetana-Institute-Of-Management 19
in pratical view? what is marketing?   4
what is marketing mayophia? Pepsi 1
how to increase the sales in coca cola distribution? Coca-Cola 5
Can a product which is sold with BRAND name by the manufacturer termed as OEM if supplied the same product with different Brand/Label.   1
What do u know about cars (that's a automobile industry question) Honda 1
 
For more Marketing Sales Interview Questions Click Here 
 
 
 
 
 


   
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