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Question
What is the depth&width of distribution?
 Question Submitted By :: Sandeep
I also faced this Question!!     Rank Answer Posted By  
 
  Re: What is the depth&width of distribution?
Answer
# 1
depth : number of intermediaries between manufacturer and
customer. for eg: manuf-> distributer-> customer is a level-
1 distribution scenario with depth=1; manuf-> wholesaler-
>distributer->customer is a level 2 with depth=2.

width/breadth =intensity and assorment of channels that one
has to make the product available to the customer. It could
be intensive, selective or exclusive



Read more:
http://wiki.answers.com/Q/What_do_you_mean_by_width_and_dept
h_of_distribution#ixzz1lxOcYI8D
 
Is This Answer Correct ?    3 Yes 2 No
Gaurav Gaur
 
  Re: What is the depth&width of distribution?
Answer
# 2
Depth of the distribution is selling the particular Products in Huge Quantities in a single outlet, Width of the distribution is selling the particular products in minimum placements in Huge Number of outlets ie., increasing coverage 
Is This Answer Correct ?    1 Yes 0 No
Gopalakrishnan
 
 
 

 
 
 
Other Marketing Sales Interview Questions
 
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What is different between Vendor and Company person?   3
HOW WILL I CONVINCE A INTERVIEWER TO SWITCH OVER FROM A COMPANY TO HIS COMPANY HAVING SAME REPUTATION OF COMPANY,SAME DESIGINATION IN PHARMACEUTICALS OR SALES. Nicholas-Piramal 3
Why do you want to join us? ICICI 4
what should be my 5 yrs goal and 10 yrs goal as marketing student? ICICI 5
why you choose marketing ? BPO 10
Wht is pre-sales? HP 1
How to show in front of customer that my product is best then other Coca-Cola 2
what is ROI and how to calculate ROI   4
how would you appoint a good c f agents and super stockists? Nestle 1
what is a nichie market?   1
what is the role of a marketing manager in steel sector.   1
What is ROI? FMCG 8
 
For more Marketing Sales Interview Questions Click Here 
 
 
 
 
 


   
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