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Question 
What is the depth&width of distribution?
 Question Submitted By :: Sandeep
I also faced this Question!!     Rank Answer Posted By  
 
  Re: What is the depth&width of distribution?
Answer
# 1		 depth : number of intermediaries between manufacturer and
customer. for eg: manuf-> distributer-> customer is a level-
1 distribution scenario with depth=1; manuf-> wholesaler-
>distributer->customer is a level 2 with depth=2.

width/breadth =intensity and assorment of channels that one
has to make the product available to the customer. It could
be intensive, selective or exclusive



Read more:
http://wiki.answers.com/Q/What_do_you_mean_by_width_and_dept
h_of_distribution#ixzz1lxOcYI8D 
Is This Answer Correct ?    3 Yes 2 No
Gaurav Gaur
 
  Re: What is the depth&width of distribution?
Answer
# 2		 Depth of the distribution is selling the particular Products in Huge Quantities in a single outlet, Width of the distribution is selling the particular products in minimum placements in Huge Number of outlets ie., increasing coverage 
Is This Answer Correct ?    0 Yes 0 No
Gopalakrishnan
 
 
 

 
 
 
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