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Question
What is the depth&width of distribution?
 Question Submitted By :: Marketing-Sales
I also faced this Question!!     Answer Posted By  
 
Answer
# 1
Depth of the distribution is selling the particular Products in Huge Quantities in a single outlet, Width of the distribution is selling the particular products in minimum placements in Huge Number of outlets ie., increasing coverage 
Is This Answer Correct ?    2 Yes 0 No
Gopalakrishnan
 
Answer
# 2
depth : number of intermediaries between manufacturer and
customer. for eg: manuf-> distributer-> customer is a level-
1 distribution scenario with depth=1; manuf-> wholesaler-
>distributer->customer is a level 2 with depth=2.

width/breadth =intensity and assorment of channels that one
has to make the product available to the customer. It could
be intensive, selective or exclusive



Read more:
http://wiki.answers.com/Q/What_do_you_mean_by_width_and_dept
h_of_distribution#ixzz1lxOcYI8D
 
Is This Answer Correct ?    3 Yes 2 No
Gaurav Gaur
 
 
 

 
 
 
Other Marketing Sales Interview Questions
 
  Question Asked @ Answers
 
if you are in a territory where product is sold on cut rate like company says product should be sold on 2 % but in market it comes on 4% what you will do for achieving your primary & secondary target? Hindustan-Unilever-Limited 2
90% payment against PI balance and 10% against SRN. in this statement what is PI & SRN.   3
In an Fmcg Company u r getting 3.2 package and now u r expecting around 5 lakhs in the time of recession ..so why u r expecting such a high package in this time ? Wipro 2
whatis depth and width? tell me with formula? give me with example? Parle-G 1
why i do we select you for this post? TCS 2
How would you rate yourself as a salesperson on a scale from 1 to 10?   1
what are the key role of a sales person? Cipla 7
what is your strength Naukri.com 47
What is Recession?   5
What is the difference between Advantage and Benefits?   4
how i should sell one mobile phone when interviewer will ask sell this phone to me ICICI 15
how can i sale a low price pen to the reputed person who use branded pen HDFC 5
 
For more Marketing Sales Interview Questions Click Here 
 
 
 
 
 


   
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