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Question
What is the depth&width of distribution?
 Question Submitted By :: Marketing-Sales
I also faced this Question!!     Answer Posted By  
 
Answer
# 1
Depth of the distribution is selling the particular Products in Huge Quantities in a single outlet, Width of the distribution is selling the particular products in minimum placements in Huge Number of outlets ie., increasing coverage 
Is This Answer Correct ?    2 Yes 0 No
Gopalakrishnan
 
Answer
# 2
depth : number of intermediaries between manufacturer and
customer. for eg: manuf-> distributer-> customer is a level-
1 distribution scenario with depth=1; manuf-> wholesaler-
>distributer->customer is a level 2 with depth=2.

width/breadth =intensity and assorment of channels that one
has to make the product available to the customer. It could
be intensive, selective or exclusive



Read more:
http://wiki.answers.com/Q/What_do_you_mean_by_width_and_dept
h_of_distribution#ixzz1lxOcYI8D
 
Is This Answer Correct ?    3 Yes 2 No
Gaurav Gaur
 
 
 

 
 
 
Other Marketing Sales Interview Questions
 
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what is expectation about salary? Pepsi 3
What do you see as the key issues in negotiating? State-Bank-Of-India-SBI 2
what is sales consultant?   3
tell me what is the job profile   2
which one is big between BSE and NSE?? companies listed in BSE can be listed in NSE also...??? Kotak 8
why do you want to quit financial sector & want to join pharma or fmcg sector? Cipla 1
Why you choose this company? HP 3
If the customer don't have need for urn product then how u will create need for the same? Lupin 2
what is the role of a marketing manager in steel sector.   1
Tell me about a time you were able to successfully deal with another person even when that individual may not have personally liked you(or vice versa).   1
what is the difference between sales and marketing?? TATA 9
What is sales ethics?   2
 
For more Marketing Sales Interview Questions Click Here 
 
 
 
 
 


   
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