ans1:goodwill is an fixed asset(intangible asset)
though it can not be seen or touched but can be feel in the
form of repo of the company. goodwill gives benefit for
long period of time
good will: (accounting) an intangible asset valued
according to the advantage or reputation a business has
acquired (over and above its tangible assets)
good will: the friendly hope that something will succeed
grace: a disposition to kindness and compassion; "the
victor's grace in treating the vanquished"
Goodwill arises when a company buys another business at a
price greater than the book value....more on Goodwill
goodwill means reputaion of the company. it is same thing
of intengible assets.those assets we can not seen and can
not touch that is called intengible asset.it is very
important to grow repo of the company.
GOODWILL IS THE REPUTATION OF THE COMPANY,
IT IS AN INTANGIBLE ASSET,
IT IS MOSTLY IMPORTANT FOR THE COMPANY BECAUSE GOODWILL CREATE COMPANY'S BRAND IMAGE NOT ONLY IN THE MIND OF CUSTOMER BUT ALSO ALL OVER THE WORLD.