Q.1 Assume that the following new products are being launched in the market – a) Electric car and b) Pocket calculators. Based on the five characteristics of innovations, what prediction could you make regarding the speed of adoption of these products? Q. 2 Select an example of an industrial buying decision. List out and briefly explain five similarities and five differences between the industrial decision process you have selected and the consumer decision process. Q. 3 Which behavioral variables could be used to segment the following markets ?– a) Soft drinks b) Household cleaners and c) Credit cards. Q. 4 Explain discount orientation, upscale orientation and at-the-market orientation with example.
1 3432Assume that the following new products are being launched in the market – a) Electric car and b) Pocket calculators. Based on the five characteristics of innovations, what prediction could you make regarding the speed of adoption of these products
1 4294Post New Marketing Sales Questions
Tell me about your education & career?
Hi, I am working for an MNC as an marketing and sales specialist.Not very much satified with my work nature and my interest towards SAP I want to do SAP-SD.I am working for almost an year and want to shift towards SAP.Can anyone tell me how good it would be to shift and how are the job opputunities for SAP freshers like me.
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