Q.1 Assume that the following new products are being launched in the market – a) Electric car and b) Pocket calculators. Based on the five characteristics of innovations, what prediction could you make regarding the speed of adoption of these products? Q. 2 Select an example of an industrial buying decision. List out and briefly explain five similarities and five differences between the industrial decision process you have selected and the consumer decision process. Q. 3 Which behavioral variables could be used to segment the following markets ?– a) Soft drinks b) Household cleaners and c) Credit cards. Q. 4 Explain discount orientation, upscale orientation and at-the-market orientation with example.1 1906
I don't have any idea of marketing. How do i excel in the marketing?2 2111
Why TDS is deducted?1 1064
What purpose does training serve? Explain the ingredients of a good training programme for the employed at various levels.1191
State & explain the various financial & non-financial incentives to motivate the people in an organisation.1915
6.NEED OF ONGOING MANAGEMENT CYCLE( Case Study ) Sidney Greenburg was appointed the position of the director of marketing for a small electronics component manufacturer. The company had its revenues growing at the rate of 20% each year and in 1982, they were at 30 million level The president felt that the growth of the company required serious planning efforts to determining strategies product emphasis and new product development. Mr. Greenburg realising the need to develop the marketing plan developed a suggested format to obtain inputs from his regional sales managers. The format to obtain divided into two parts (a) territory brief for established status of sales activities and (b) territory plan asked for identification of key goals, strategy & resources required to accomplish stated goals. Sales forecast by products was requested for 3 plan Yrs. Tom Rosenfield was the marketing manager for Europe He was previously in the engineering department & was assigned to Europe because of his technical& Foreign language capabilities. He replied to Mr.Greenburg as follows: “While I will complete the forms on the country brief& country plan promptly I have some conceptual problems with them time& time again we have been requested for projected figures I remember putting together a presentation for the Executive Vice-President (VP) & Treasurer last year. Great we educated those guys but what are the results of such formality? The projections have not yielded specific results, resources are used at a minimal level & we are not generating needed sales. So it is my contention that while goals projections& forecasts provide immeasurable guidance for a company with stable sales & developed product lines, for us a fledglings (young) industry, they distract from the job at hand. My plan has always been to hit the market- as hard I am able & I believe this should hold true for all other regional managers. We have large amounts of resources held up in ineffective’ marketing planning efforts such as these need to redirect these efforts to self rather than compile data. We need more people beating the pavement (action) rater than sitting on their desks developing plans& strategies (contemplation) Sell, sell, sell. Get the backing as big as possible. Planning is wasteful. Let us concentrate on aggressive sales & optimize sales volume at any cost. A. What has Mr.Greenburg not done to accomplish his planning tasks? B. Is Mr.Rosenfield right in making his comments in response to Mr. Greenburg’s request? C. Is Mr. Rosenfleld performing his management function. D. What would you do if you were Mr.Rosenfleld’s boss?808
How can you judge a Senior Manager-HR about his capabilities and the skills while interviewing ?2 4134
the question asked in financial management , what will your out look towards maintenance of liquid assets to ensure that the firm has adequate cash in hand to meet its obligations at all times? i need this answer in 5 to 6 pages in brief
the question is from principles of economics, suppose the price elasticity of demand for text books is two and the price of the text book is increased by 10%. by how much does the quantity demand fall? inter the result and discuss reasons for the fall in quantity demand ineed answer for this in 5 to 6 pages
what recruitment techniques will u adopt?
Assume that the following new products are being launched in the market – a) Electric car and b) Pocket calculators. Based on the five characteristics of innovations, what prediction could you make regarding the speed of adoption of these products1 2544
'for the purpose of means' the same as?811
what are the sources of risk for a financial services firm?1 2514
which goods comes under Form JJ & what is the meaning Form JJ If medical goods comes under this catagory?
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HOW CAN WE GET THE AGREEMENT OR CONTRACT AS A CARRY AND FORWARD AGENT IN A COMPANY?
why us? why bba? how do i know that u will be returning back to india? and iw anna to ask i have a gap between my hsc examination of which i have sone in 2003 now i m applying for f1 visa as a bba if they ask y this gap what wil be the ans plaese sugest me fast plzzzzzzz?
reqyured sale tax pattern
Suppose you need to conduct a small marketing research study in your neighborhood regarding the purchase and use of detergent powders. What will be your approach in the process?
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show that excise tax or sales tax imposes a Higher welfare cost than a lump- sum income tax of the same amount.
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the following data has been furnished by s.ltd. regarding its salling machine : machine hours overhead costs(rs) 1350 3700 1520 4040 1670 4340 calculate the overhead costs at 1740 hours ?